Frequently Asked Questions


What is Counts for More?

Counts for More is a rewards programme from Walkers Crisps. Designed for Trade customers, Counts for More gives you rewards for learning more about how to promote and display your crisps, snacks and nuts and offers tailored advice, based on your current business and our expert insights. Counts for More provides specifically designed campaigns, for your business, to support your trading. 

How does it work?

Counts for More offers you reward points for completing activities. The activities we recommend are based on the information you give us about your business. So the more information you provide, the more we can tailor the activities to support your business. You can access these activities via our website, on the Your Business page and you will need to complete them earn your points.

How do I earn points?

Each time you visit the site, you will be asked to complete an activity. This may be a campaign or a questionnaire about your business or the range you stock. We will award points for every activity you complete. You will need to finish the activities, to receive your points. 

What are the activities?

You will see your current Counts for More points total in the top right hand corner of your home page or in the Redeem Points section.

How do I spend my Counts for More points?

Click on Use Your Points at the top of the screen and you will see a range of Point Of Sale items and product vouchers that you can buy with your points. 

What is special about Counts for More?

Counts for More is tailored to your business. The more you visit (every week we hope) the more rewards you will get and the better the advice we can give you. The activities will help you make the most of the insight Walkers gives you and help you trade better. You get rewards for completing every activitiy, which you can use to help merchandise more effectively or get discounts on products to sell.

The legal stuff

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