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WALKERS GO BIG TO LAUNCH BEST EVER CHEESE AND ONION FLAVOUR WITH THE SPICE GIRLS

by Walkers | May 31, 2019

Walkers is launching its BEST EVER Cheese & Onion flavour with the biggest marketing campaign in the brand’s history. The brand recently kicked off its iconic partnership with the Spice Girls to support the launch of the Best Ever flavour by searching for the Best Ever Fan of the iconic British girls group.


The campaign builds engagement through a money-can’t-buy prize and feature other famous faces – old and new – as the brand cements its position as the nation’s favourite crisp brand. With thousands of entries already flooding in, there’s no doubting how much the nation loves the Spice Girls!


The #BestEverFan was revealed on Sunday evening during the ad break of Britain’s Got Talent Final and across digital and social platforms, with 98% of UK consumers being reached throughout the duration of the campaign. And to all our retailers on the Counts for More Scheme stocking this iconic flavour – you won’t be missing out either as Counts For More supports the launch with our Best Ever Retailer campaign, in search of the BEST execution of Walkers Cheese & Onion out there.


Best Ever Cheese & Onion is also supported by new packaging which includes a gold flash on the front of pack, and will be unmissable across the trade with striking point of sale. Combine that with +30% purchase intent and 9 out of 10 consumers agreeing it’s our best ever flavour, there’s no way you’ll want to miss out on this! Zig a zig ahh!


To celebrate our biggest Walkers launch to date, we’ve launched a BEST EVER RETAILER competition, giving our retailers the chance to win £1,000 Love to Shop vouchers! Take your chance and enter now.!


Or if you’re not registered, don’t miss out and sign up here to enter.


Copyright © Pepsico UK Ltd. 2018