Walkers launches latest promotion in continued support for the UEFA Champions League

by Walkers | Feb 25, 2019


Walkers is celebrating its continued sponsorship as the official snack partner of the UEFA Champions League (UCL), with a new on-pack promotion that will run for 16 weeks. The activity will help you, our retailers, capitalise on one of this year’s major sporting events, as shoppers look to stock-up on snacks for their big nights in.

Kicking off in February, the ‘They Score – You Win’ promotion offers football fans the opportunity to win prizes by predicting when a goal will be scored during a UCL football match. If they guess the correct minute for a goal in the match of their choice, they win £10. All entrants also stand a chance of winning a pair of tickets to the UCL Final, being held in Madrid on June 1st. Featuring across Walkers Big Bag, Walkers Max and Walkers Max Strong, the on-pack promotion will help drive sales of sharing and single bags, as football fans stock up ahead the matches.

John Artley, Marketing Manager for Walkers, comments: “The UEFA Champions League is one of the world’s biggest TV sporting events of the year and the excitement that it generates brings football fans together, often spending the night in to watch the games with friends and family. The big night in occasion itself is worth a staggering £1.8bn a year , so we recommend that retailers make the most of the opportunity that this event provides as shoppers will be looking to pick up their snacks ahead of the match.”

To celebrate the success of our UCL partnership, we wanted to give you, our retailers, a chance to win too! Enter our latest competition to gain Counts for More points and a chance of winning some Walkers vouchers. Don’t miss out and enter here.

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