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by Walkers | Jan 23, 2020

Walkers is kicking off the year with an exciting re-stage of its MAX brand, including the launch of Walkers MAX Double Crunch – a new snack that promises to truly satisfy with a texture experience that is like no other. With support from the sub-brand’s biggest ever marketing support plan, including TV, OOH and Digital, Walkers is also giving the whole MAX portfolio a striking new visual identity to offer MAXimum standout.


Katherine Cook, Walkers Max Brand Manager at PepsiCo, states: “We are thrilled to announce the launch of Walkers MAX Double Crunch: crisps that are cooked for even longer to offer twice the crunch of Walkers MAX. In addition to MAXimum flavour, we can now claim that the MAX portfolio offers MAXimum crunch!”

“At present, the potato crisps segment is in growth, which can largely be attributed to innovation that is differentiated in terms of flavour or texture. Walkers MAX, the second biggest contributor to potato crisp value sales growth in the last 2 years , has spearheaded this trend by responding directly to the needs of younger generations who are looking for bolder flavours and more fulfilling snacks, particularly when hunger strikes.”

The new Walkers MAX Double Crunch range is available in sharing bags and grab bags across four delicious new flavours – Bold BBQ Rib, XXL Chicken & Chorizo, Loaded Cheddar & Onion, Original Sea Salt* – all with extreme crunch for a truly satisfying snacking experience.

To celebrate the launch, we are giving our retailers the chance to win one of many prizes. These prizes include x2 £750 vouchers for a personally selected experience for them and their family or friends. As well as 20 instant win prizes for £25 vouchers for either Love2Shop or Amazon! To enter, make sure you’re registered, have bought a Max Double Crunch stacker from your rep or wholesaler and visit the competition here.

*Walkers MAX Double Crunch Original Sea Salt will be exclusive to ASDA for 12 weeks

Copyright © Pepsico UK Ltd. 2018