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WALKERS SENSATIONS, MAX STRONG AND DORITOS, JOIN FORCES TO HELP SHOPPERS GRAB SUMMER BY THE SNACKS

by Walkers | Jun 22, 2019

The summer season presents a fantastic sales opportunity, with occasional buyers entering the savoury snacks category and spending twice as much. So Walkers Sensations, Doritos and Max Strong are teaming up in a new campaign designed to drive impulsive summer sales under the cheeky new strapline; ‘Grab Summer by the Snacks’. The popular snacks brands are joined by 7up Free and Pepsi MAX in the promotion, to give shoppers the perfect summer combination of a drink and snack.


“Summer is a time when occasional buyers enter the savoury snacks category, with every one degree increase in temperature, we see a 4% uplift in salty snacks sales . This increased impulsivity is driven by the fact that, if you take into account bad weather, time you are asleep, at work, commuting or doing life admin, us Brits are left with just 82 hours to ‘Grab Summer by the Snacks’,” explains Tegan Philp-Hines, Senior Brand Manager.

Copyright © Pepsico UK Ltd. 2018