by Walkers | Nov 07, 2018


There is one thing that is guaranteed to drive debate in every household across the UK at Christmas, and that’s Brussel Sprouts. With this in mind, Walkers, the nation’s favourite crisp brand , is launching a new festive range of Christmas dinner flavours, including the first ever Brussel Sprouts flavoured crisp.

Aiming to spark debate across the nation and drive incremental sales for retailers, as well as capturing their customers’ Christmas spirit, Walkers is launching five new festive flavours, Brussels Sprouts, Turkey & Stuffing, Pigs in Blankets, Glazed Ham and Cheese & Cranberry. Available in x2 varied multi-packs and in single-serve packs for Brussels Sprouts, Turkey & Stuffing and Pigs in Blankets.

Andrew Hawkswell, Marketing Manager, at PepsiCo, comments: “Walkers has a proven track record of launching fun and playful flavours that really get the nation talking, and this year we wanted to bring some of that magic to Christmas. We know the sprout debate is one that divides the nation, so we wanted to offer product solutions for both sides of the debate, and ask people to decide whether they’re a #SproutLover or #SproutHater.”

The limited edition range are already available! To celebrate in the lead up to Crisp’mas, we are launching a CFM competition, especially for you, our retailers. Want to understand more about the flavours and have a chance of winning a £50 Amazon voucher as well as a guaranteed 100 bonus points? Enter here now!

Copyright © Pepsico UK Ltd. 2018